Extremely Funny

Okay, so the title of this post may sound odd, but there is method to my madness.
I’ve been seeing the same Nicorette ad being played on TV over and over again, with the woman who passes on going out for a smoke with her co-workers. And while I found it funny the first few times, it occurs to me that the marketing giants behind these ads are missing out on some key demographics…..namely, men.

According to Statistics Canada, the largest market of cigarette smokers are men. Therefore, the demographic they should be tailoring their advertising dollars to are men between 18 and 44. And what will encourage men to chew nicotine gum, and “crush the craving“?

My Nicorette Print Campaign