PETA vs. Guerrilla Marketing

Those who have followed this site from its earlier day are familiar with my dislike of PETA and its use of sexual guerilla tactics for getting its message out. I strongly dislike the use of scantily-clad and naked women to promote the PETA agenda (even if I don’t necessarily mind the semi-nude women themselves). And while others have joined their protests and used signs to mock them, I’m quite certain a corporate entity could benefit from the use of guerrilla marketing.

Geico Protester


What do you think? Do you have a company who would better suit this type of marketing? Feel free to leave a comment. Also, feel free to vote for this post at humor-blogs.com

Late Night Slurpees & Hot Dogs

I have often felt bad for the poor schmoes who have had work the midnight shift at the local 7-Eleven dealing with the late night crowds. Schlepping Slurpees to drunks and weirdos during the wee hours of the morning for minimum wage certainly can’t be that gratifying.

Yet this is a key demographic that 7-Eleven is catering to. And obviously something they should push in their advertising. So, here is my latest installment of Marketing Genius.

Image: My 7-Eleven Ad

Nicorette For Men

Okay, so the title of this post may sound odd, but there is method to my madness.
I’ve been seeing the same Nicorette ad being played on TV over and over again, with the woman who passes on going out for a smoke with her co-workers. And while I found it funny the first few times, it occurs to me that the marketing giants behind these ads are missing out on some key demographics…..namely, men.

According to Statistics Canada, the largest market of cigarette smokers are men. Therefore, the demographic they should be tailoring their advertising dollars to are men between 18 and 44. And what will encourage men to chew nicotine gum, and “crush the craving“?

My Nicorette Print Campaign